Pivot your marketing career.
Help new brands grow.

Marketing pros in any industry can now team up with growing brands in Beauty/Cosmetics,
Fashion, Luxury, or CPG—to pivot their careers and help each other thrive.

I'm a pivoterI'm a brand

Pivot into Beauty, Fashion, Luxury, or CPG.

Exchange your skills for experience

Every single day, thousands of new consumer brands emerge in the U.S. and enter competitive markets. To stand out, they need a strong, competent marketing team—but few can actually afford to have one in the early days.
‍
Niche understands this. We match vetted marketers with new consumer brands, exchanging skills for experience, mentorship, networking, and community.

*According to U.S. Census  business application data.

Beauty & skincare
Fashion & luxury
Consumer packaged goods
Get StartedFAQ

Grow together.

Use & apply skills you already have.

Brand Strategy & Positioning

  • Brand Storytelling
  • Consumer Insights
  • Competitive Research
  • Go-To-Market Strategy

Performance & Growth Marketing

  • Paid Social (Meta/TikTok/YouTube)
  • SEM/Google Ads
  • Retargeting
  • A/B Testing

Social Media & Community Management

  • Social Strategy
  • UGC / Reels
  • Community Management
  • Trend Monitoring

Content Creation & Visuals

  • Branded Content Creation
  • Copywriting & Blogs
  • Brand Photography
  • Email Marketing

Data & Analytics & Forecasting

  • Google Analytics 4
  • Attribution Models
  • Customer Segmentation
  • CAC vs LTV Analysis

Conversion Optimization / E-commerce

  • Shopify Optimization
  • CRO
  • Email Flows
  • Landing page tests
And many more...

“Before joining, I felt stuck in my career. With Niche, I was able to try new things and uncovered passionate for beauty and cosmetics. Being able to dip my feet into a new industry and get experience without sacrificing my 9-5 was incredible."

- Kelly S
(Pivoted from Finance to Beauty)

How does it work?

Talented marketers join Niche to switch into a new industry

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Small brands join Niche to get access to incredible talent.

[interface] image of legal software interface showcasing features (for a legal tech)

Brands post "challenges" and pivoters apply to them.

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Frequently Asked Questions

Who can use this platform?

Anyone interested in beauty, fashion, luxury or CPG is welcome. Whether you’re a marketing professional ready to pivot or a small brand looking for fresh perspectives, just sign up and start helping each other grow.

How do I join a project?

Explore open projects, pick the ones that inspire you, and apply directly. Brands will check out your profile and reach out if it’s a match.

Is there a fee to join?

Niche is free "pivoters" or marketing professionals looking to expand their portfolios by helping rising brands in the fashion, beauty, luxury, or CPG space. Brands can also use Niche for free by posting their first "challenge" at no cost! If you're a brand and you're interested in learning about our challenge posting fees after the first, please click here. We believe in making new opportunities accessible to everyone and have created pricing that is flexible and attractive for new brands in these spaces.

Do I need experience to apply?

We encourage experienced marketing professionals with more than 2+ years of experience from any industry to apply, but if you have less experience, lots of talent, and a compelling story, we want to hear from you!

Apply here to join Niche as a Pivoter.

How do brands choose applicants?

Brands post projects, which compose of unique marketing challenges that they need support with. These challenges can vary in timelines, require different skills, and are open for any Niche Pivoter to apply to.

Brands will review your profile, resume, portfolio, and application answers to find the right fit. All communication happens right here on the platform.

Once chosen, the applicant will be notified and set up a 1:1 interview with the brand to discuss the project's guideline, goals, and timeline, in addition to the Pivoter's portfolio takeaways and learnings from each challenge.

Can I join more than one project?

Definitely! Apply for as many projects as you like, as long as you can commit to each one’s needs.

If you're feeling stuck in your industry,
you're not alone.

Try Niche Today

Your next career starts here.

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Career Pivot

Breaking into Cosmetics: How to Do It As A Marketer

See how professionals from all walks of life are stepping into beauty, fashion, and CPG. Get inspired by their stories and imagine your own next move.

[headshot] image of satisfied student using a laptop
Taylor Kim
June 2024
[team]
Brand Insight

Stand out as a new voice

Discover ways to highlight your unique background and skills to brands eager for fresh ideas and perspectives.

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Success Story

From spreadsheets to style: Jamie’s leap

Follow Jamie’s inspiring switch from finance to fashion, and learn what helped them thrive in a creative new space.

"After 6 weeks of working on interesting projects for smaller brands in the CPG industry, I not only sharpened my existing skills - I learned new ones and grew my portfolio, and network in the process. I joined a community that shared my common goals and for that I am so grateful I found Niche."

- Gil R.
(Pivoted from Tech to CPG)

We close the gap.

interactive educational tool in a classroom

Small brands join Niche to get access to incredible talent.

Build lasting connections with a community that values collaboration, learning, and mutual growth.

Access a curated pool of motivated marketing talent eager to gain hands-on experience in your industry.

Showcase your brand’s projects and attract professionals who are genuinely invested in your mission.

Build lasting connections with a community that values collaboration, learning, and mutual growth.

Gain fresh perspectives from pivoter applicants bringing diverse backgrounds and new ideas.

Easily browse detailed profiles to find the right fit for your brand’s unique needs.

Join a welcoming platform designed to empower both brands and career changers on their journeys.